Avery Brewing Company

Avery Brewing Co. Embraces American Craft Beer Week

Five Events Planned in Celebration of American Beer Culture

Boulder, CO -  Next week, craft beer lovers nationwide will attend events and raise glasses in celebration of American Craft Beer Week.  Avery Brewing Company is bringing that party home to Colorado with a full lineup of five events scheduled from May 16th-22nd.

Event Lineup:

Homebrew & Bottle Collector Support Group

Monday, May 16th - 7PM - The Avery Tap Room - Free!

The Sisterhood of the Hop - Pink Boots Society Fundraiser

Tuesday, May 17th - 7PM - The Avery Tap Room - $10 Admission

The Society for the Pursuit of Hoppiness

Barrel-Aged Beer Seminar & Tasting

Thursday, May 19th - 7:00PM - Avery Tap Room

$15 for Society members, $40 for new members to join

Dihos Dactylion Barrel-Aged Sour Ale Tapping

Friday, May 20th - 7:00PM - Avery Tap Room - $10/10oz pour

Cellar Day at the Avery Tap Room

Saturday, May 21st - All Day - Avery Tap Room - Individually Priced

Participants at all five events will have the opportunity to sign the Declaration of Beer Independence, a document decreeing undying support of small, independent breweries dedicated to brewing artisinal beers.

Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation.  They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles' Stout and eighteen other year-round and seasonal beers.  Please go to www.averybrewing.com for more information on Avery beers.

Avery Brewing Company

5757 Arapahoe Avenue, Suite A1

Boulder, CO 80303 ~ 303-440-4324

**FOR IMMEDIATE RELEASE**

April 14th, 2011

Avery Brewing Co. Announces Plans

to Exit 8 States and 7 Partial State Markets

Boulder, CO - Avery Brewing Company plans to withdraw from eight states and seven other partial-state markets beginning in April.  Faced with skyrocketing demand--first quarter 2011 production growth for their home state of Colorado is 81% and overall production growth is 75%--the brewery has been forced to make the tough decision or lose the ability to support all markets with a steady supply of fresh beer.

Beginning in April 2011 beer shipments will be ceased to Arizona, Connecticut, Indiana, Nebraska, New Mexico, Oklahoma, Rhode Island and Tennessee. Avery Brewing Company hopes to re-enter these eight states at some point in the future once production capacity can catch up with demand. The brewery is also leaving several partial state markets, including: Northern California (Bay Area and Sacramento), Eastern Arkansas, Upstate New York (outside of New York City), Central Florida (Orlando area) and Wisconsin.

Avery Brewing Company would like to extend a sincere and heartfelt thank you to those who have supported us--and our beers--in these markets over the past years.  To our distributors and their hard working sales staff, to our retailers in on-premise and off-premise channels who have promoted our products with zeal and passion, and to our loyal customers and fans who have challenged their palates and enjoyed our beers over the years: thank you, thank you, thank you!!  Our apologies for any frustrations this change brings your way.  According to Avery Brewing President/Founder Adam Avery, "We all feel terrible about having to pull out of these markets.  No matter how you cut it, it is disappointing that we'll no longer be able to serve our loyal fans in these areas. "  Ted Whitney, National Sales Director at Avery Brewing Company, added "This is certainly unfortunate, but it was done with the best intentions.  It's about getting fresher beer and better experiences for our customers."

Avery Brewing Company is one of several craft breweries to announce such cuts in 2011, but these disappointing changes are actually the sign of a very positive trend in the industry. Exponential sales growth for craft brewers can only mean one thing: the craft beer movement is on fire, attracting more followers and gaining mindshare with people of all demographics across the country.   More fans means more market potential for all of the craft industry, and that's a very good thing that will bring more great beer into the lives of Americans everywhere.  Here's to American craft beer in 2011 and beyond!!

Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation.  They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles' Stout and eighteen other year-round and seasonal beers.  Please go to www.averybrewing.com for more information on Avery beers.

Contact: C.V. Howe, Marketing Director, 303-440-4324 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

9th Annual Boulder Strong Ale Festival Nets Nearly 16k for Craft Brewer In Need

Boulder, CO - The Boulder Strong Ale Festival took place at the Barrel-Aging Cellars of Avery Brewing Company last weekend, offering 103 beers over 8% abv to the 1000+ craft beer lovers who flocked to the 9th annual event.  The festival, which has earned a reputation as being one of the most "beer" diverse in the state, featured 56 different breweries hailing from as far away as Maine.

The festival raised nearly $16,000 for charity thanks to the combined efforts of the participating breweries--all of which generously donated their beers--dozens of volunteers, and the Brewers Association which donated the tapping equipment.  The beneficiary was Brit Antrim, a well-liked and highly respected twenty-year veteran of the craft beer industry in Colorado who was seriously injured while on the job in Colorado last October.  The proceeds will go to helping his transition to a new lifestyle.

According to Adam Avery, who founded the Strong Ale Festival nine years ago and who's company, Avery Brewing, presented the event, "It was a no-brainer to try and raise money for Brit with the Strong Ale Festival this year.  We're just glad to work in such a tight-knit and generous industry."

Participating Breweries: AC Golden (CO), Allagash (ME), Asher (CO), Avery (CO), Ballast Point (CA), Bear Republic (CA), Boulder Beer (CO), Boulevard (MO), Breckenridge (CO),  Bristol (CO), The Bruery (CA), Bull and Bush (CO), Cambridge (MA), Coop Aleworks (NE), Deschutes (OR), Dogfish Head (DE), Dry-Dock (CO), Firestone Walker (CA), Flying Dog (MD), Fort Collins Brewery (CO), Founders (MI), Golden City (CO), Gordon Biersch (CO), , Grand Teton (ID), Great Divide (CO), Green Flash (CA), Grimm Brothers (CO), Jolly Pumpkin (MI), Lagunitas (CA), Left Hand (CO), The Lost Abbey (CA), McCoys Public House (KS),  Mountain Sun (CO), Moylans (CA), New Belgium (CO), New Holland (MI), Odell (CO), Oskar Blues (CO), Pizza Port (CA), Port Brewing (CA), Pumphouse (CO), Redstone Meadery (CO), Russian River (CA), Sam Adams (MA), Sierra Nevada (CA), Ska (CO), Snake River (WY), Surly (MN), Trinity (CO), Twisted Pine (CO), Upslope (CO), Victory (PA)

Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation.  They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles' Stout and eighteen other year-round and seasonal beers.  Please go to www.averybrewing.com for more information on Avery beers.

Avery Brewing Company

5757 Arapahoe Avenue, Suite A1

Boulder, CO 80303 ~ 303-440-4324

**FOR IMMEDIATE RELEASE**

February 10th, 2011

Craft Brewers Unite For A Friend In Need at the 2011 Boulder Strong Ale Festival

Boulder, CO - Brit Antrim, a well-liked and highly respected twenty-year veteran of the craft beer industry, was seriously injured while on the job in Colorado last October.  After a long stay in the hospital and intensive and ongoing therapy, Brit is now on his way to recovery, but the event has left him staring at some hefty purchases to support his new life and an unholy pile of medical bills.

Upon hearing the story of how Brit's life has been turned upside down by the accident, his craft beer brethren have teamed up in a tremendous show of support to raise money on his behalf at the upcoming Boulder Strong Ale Festival.   Over 40 breweries from across the country have generously donated strong beers (defined as any beer greater than 8% abv) ranging in style from imperial stouts to barleywines to strong sour ales.

According to Adam Avery, who founded the Strong Ale Festival nine years ago and who's company, Avery Brewing, is presenting the event, "It was a no-brainer to try and raise money for Brit with the Strong Ale Festival this year.  We're just glad to work in such a tight-knit and generous industry."

What: The 9th Annual Boulder Strong Ale Fest - Advance tickets only - $35

When: Friday, 2/18 5:00pm - 10pm and Saturday, 2/19 12:00pm - 5:00pm

Where: Avery Brewing Company, 5757 Arapahoe Ave in Boulder.

Tickets: $35 at www.averybrewing.com or at the Avery Tap Room.

Participating Breweries: Allagash (ME), Asher (CO), Avery (CO), Ballast Point (CA), Boulder Beer (CO), Boulevard (MO), Bristol (CO), Cambridge (MA), Deschutes (OR), Dogfish Head (DE), Flying Dog (MD), Founders (MI), Gordon Biersch (CO), Golden City Brewery (CO), Grand Teton (ID), Great Divide (CO), Green Flash (CA), Jolly Pumpkin (MI), Lagunitas (CA),  Mountain Sun (CO), Moylans (CA), New Belgium (CO), New Holland (MI), Odell (CO), Oskar Blues (CO), Pizza Port (CA), Redstone Meadery (CO), Russian River (CA), Sam Adams (MA), Ska (CO), Snake River (WY), Surly (MN), The Bruery (CA), The Lost Abbey (CA), The Pumphouse (CO), Trinity (CO), Twisted Pine (CO), Victory (PA)

Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation.  They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles' Stout and eighteen other year-round and seasonal beers.  Please go to www.averybrewing.com for more information on Avery beers.

Contact: C.V. Howe - Marketing Director - 303-440-4324 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Avery Brewing Company

5757 Arapahoe Avenue, Suite A1

Boulder, CO 80303 ~ 303-440-4324

**FOR IMMEDIATE RELEASE**

January 17th, 2011

Avery Brewing Co. Ramps Up Production for 2011 After 30% Growth in 2010

Boulder Brewery Spent Over $1 Million on Capital Improvements in 2010 To Meet Production Demand

Boulder, CO - Adam Avery, President and Brewmaster of Boulder's Avery Brewing Company, has signed checks for close to $1 million in capital improvements and brewery expansion over the past 12 months.  Under normal conditions, that kind of investment in production capacity would leave any small brewer with ample room for continued growth, but these are anything but normal conditions.  Demand for Avery beer is already outstripping production capacity just a few short weeks after new tanks were installed, and it is showing no sign of letting up.

Over the course of 2010 Avery installed 5 new fermentation vessels at their brewing facility on Boulder's east side.  Alongside the new tanks sits a brand new Cask canning line, which has been used to can four different beers since September of this year, and a half-million dollar centrifuge system will arrive any day.

According to Adam Avery, "2009 was a slow growth year for us, a 'blip' in the radar of what we had come to expect for yearly growth.  Instead of backing down and being conservative, we decided to dive in head first and commit ourselves to fixing that blip with investments in new people, new packaging and new equipment to make even better beer."  By most accounts, the risk appears to have paid off.  Avery Brewing sales increased at a rate of 51% for the State of Colorado in the second half of 2010, with sales of their flagship beer, Avery IPA, up 74% for the same timeframe.

2011 is looking even brighter.  Judging by orders received and slated to ship in January 2011, Avery sales for this month should see an increase in the line of 70% over January 2010.   The success of Avery Brewing Co. reflects a larger trend across the craft beer industry.  According to the Boulder based Brewers Association, craft beer sales grew 9% by volume over the first half of 2010, despite overall beer sales declining by 2.7% during that same timeframe.

Established in 1993, Avery Brewing Company has developed a reputation as being one of the most daring and visionary breweries in the nation.  They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles' Stout and eighteen other year-round and seasonal beers.

Contact: C.V. Howe - Marketing Director - 303-440-4324 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

New Packaging - Avery IPA